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One of IPD's greatest strengths is its extensive expertise in adult student recruitment. IPD's team of experienced enrollment professionals successfully and consistently increases the adult student population of partner institutions through a combination of proven strategies. Those strategies include the following:
- Developing comprehensive student outreach plans based on enrollment objectives.
- Creating high-quality, creative, mission-sensitive promotional and advertising materials.
- Generating leads through various methods, including grassroots marketing, corporate relationship development, and extensive advertising.
- Planning and executing dynamic advertising campaigns with emphasis on branding, market penetration, and lead generation.
- Cooperative strategic planning that leads to accurate short- and long-term enrollment and tuition revenue forecasting.
- Selecting, training, and managing skilled campus enrollment teams that specialize in understanding and meeting the needs of adult learners.
- Ongoing enrollment counseling with a focus on exceptional customer service.
- Corporate liaisons developing productive, mutually beneficial relationships with area employers and organizations, while increasing student enrollment and expanding the influence and reach of partner institutions.
- Developing and managing partnerships with military and government groups that can eventually lead to long-term relationships.
IPD's enrollment department is passionate about education and recognizes the unique challenges faced by working adult students and by colleges and universities wishing to serve those students. Each campus enrollment team represents its partner institution with skill, efficiency, and enthusiasm. IPD's enrollment department strives to exceed partner institutions' expectations by dramatically building student enrollments while accurately representing the mission of each institution.
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