Market

IPD provides a full line of market research services for geographic and programmatic expansion, contract development, as well as advertising and marketing strategy development. These services include the following:

• Market Research Reports — Provides demographic, geographic, and employment information to help identify new program opportunities and prospective site locations.
  
  
• Advanced Geo-Demographic Reporting and Mapping — Provides detailed market information in an effective graphic format.
  
  
• Enrollment Data Collection and Reporting — Provides key enrollment information, including monthly starts, drops, graduates, and re-entries by institution, location, and academic program.
  
  
• Student Demographic Database — Provides information by institution, location, and academic programs for demographic variables such as age, gender, profession, income level, and ethnicity.
  
  
• Overview of Market Characteristics — Addresses competition, market affordability, labor demand, and potential student pools.

Institutional

IPD partner institutions can access these services as needed or on an ongoing, all-inclusive basis. IPD also conducts institutional research and offers additional services, which include the following:

• Designing and conducting quantitative and qualitative research on various topics.
• Monitoring developments related to regional accreditation and state licensure.
• Reviewing or participating in the preparation of regulatory documents and conducting mock site visits.
• Assisting with special projects and topics related to institutional effectiveness, particularly accountability in higher education, systems reviews, and operational and strategic planning.